Editorial standards

Editorial policy

The standards PLENTIST's articles are written to, and an honest account of which parts of our process are already in place and which are not yet.

Last updated

Some parts of this policy, such as AI assistance and who is accountable for content, are still to be decided before launch. They are marked “To be confirmed”.

What we’re for

PLENTIST exists to help readers make clearer, better-informed choices about everyday health: how to move, what to eat, whether to take a supplement, and how to rest. Every article should be useful to the person reading it. We don’t write articles just to rank in search results, fill a schedule or sell something.

Choosing topics

We cover questions that ordinary adults actually face in Fitness, Nutrition, Supplements and Wellness. We prioritise subjects where:

  • clear, practical guidance can help someone decide or act;
  • there is a lot of confusing or exaggerated information; or
  • the evidence has something useful to say, even if the answer is “it’s not known yet”.

We don’t write about diagnosing or treating medical conditions. When an article comes close to that territory (for example persistent pain, eating disorders, pregnancy, medication or mental-health conditions), it explains the general picture and directs readers to a qualified professional.

Each article belongs to one section, based on the main decision the reader is trying to make. A guide about how to train belongs in Fitness, for example, while a guide about whether to take a product belongs in Supplements.

How we write

  • One main message per article, stated clearly and early.
  • Plain English. Technical terms are explained the first time they appear. Numbers are explained, not just quoted.
  • Practical guidance with realistic, low-pressure starting points.
  • No moralising. We don’t call foods “good” or “bad”, shame bodies, or treat rest as laziness.
  • No hype. We don’t use words like “miracle”, “detox”, “boost your immunity” or “clinically proven” to sell an idea.

Evidence and accuracy

Our approach to sources is set out in full in our sources and evidence policy. In short:

  • We match our words to the strength of the evidence. “Does” is for strong, consistent findings in people; “may” is for small or early studies.
  • We don’t describe a link found in observational research as proof of cause and effect.
  • We don’t turn animal or laboratory findings into advice for people.
  • Whenever we describe a possible benefit, we also describe the limits, the risks and who should check first.
  • We don’t invent figures. Where an article gives a dose or amount, it should come from an official reference source.
  • We keep opinion and practical judgement visibly separate from what the research found.

Health and safety

Our articles are general information, not personal advice. They point readers to a qualified professional where it matters, including for symptoms, medical conditions, medication, pregnancy and mental-health concerns. Our health disclaimer applies to everything we publish.

Who writes and reviews our articles

What’s true now:

  • Articles may be published under the byline PLENTIST Editorial. This byline stands for the publication itself. It is not an individual and not a fictional person.
  • When a real person writes or substantially revises an article, they may be named on it as its author. We will only name real people, with true information about them.
  • Authors and reviewers are separate. A reviewer is named only when a qualified person has genuinely reviewed the article.
  • Our articles are not currently reviewed by doctors, dietitians, pharmacists or other health professionals. We will not describe an article as medically or professionally reviewed unless a named, qualified person has genuinely reviewed it.
  • If we add a professional reviewer in future, the article will name them, give their real qualifications and say what they reviewed.
  • We will not publish invented authors, made-up credentials or stock photos presented as staff.

To be confirmed The name of the editor accountable for PLENTIST’s content.

To be confirmed Whether, and how, AI tools are used in researching or drafting articles, and how that is disclosed to readers.

Commercial relationships and conflicts of interest

At present PLENTIST does not run advertising, use affiliate links, publish sponsored content or sell products.

If that changes, we’ll say so clearly on the pages concerned and update this policy. A commercial arrangement must never change what an article says about the evidence.

Corrections and updates

We correct factual errors and update articles when the evidence or guidance changes. Our corrections and updates policy explains how, including how to report a problem.

Changes to this policy

We’ll update this page as our editorial process develops, and change the “Last updated” date at the top when we do.